Vol. 4 No. 2 (2024): July−December 2024
Articles

Spatiotemporal Preference Modeling for Ride-Hailing and Context-Aware Recommendations A Machine-Learning Framework

Xiaotong Shi
Business Analytics, Columbia University, NY, USA

Published 2024-12-17

Keywords

  • travel preference identification,
  • personalized recommendation,
  • machine learning,
  • ride-hailing services

How to Cite

Shi, X. (2024). Spatiotemporal Preference Modeling for Ride-Hailing and Context-Aware Recommendations A Machine-Learning Framework. Spectrum of Research, 4(2). Retrieved from https://spectrumofresearch.com/index.php/sr/article/view/44

Abstract

The rapid expansion of ride-hailing services has generated massive amounts of user travel data, presenting both opportunities and challenges for service optimization. This research proposes a comprehensive framework for identifying user travel preferences and developing personalized recommendation strategies using advanced machine learning techniques. Our methodology integrates feature extraction algorithms, pattern recognition models, and recommendation systems to enhance user experience and operational efficiency. Through extensive experiments on real-world datasets, we demonstrate that our approach achieves 87.3% accuracy in preference identification and improves user satisfaction by 23.7% compared to conventional methods. The proposed framework effectively addresses the heterogeneity of user behaviors while maintaining computational efficiency, providing practical solutions for ride-hailing platforms to deliver customized services and optimize resource allocation.

References

  1. de la Torre, R., Corlu, C. G., Faulin, J., Onggo, B. S., & Juan, A. A. (2021). Simulation, optimization, and machine learning in sustainable transportation systems: Models and applications. Sustainability, 13(3), 1551.
  2. Lai, Z., Wang, J., Zheng, J., Ding, Y., Wang, C., & Zhang, H. (2023). Travel mode choice prediction based on personalized recommendation model. IET Intelligent Transport Systems, 17(4), 667-677.
  3. Gupta, B. B., Gaurav, A., Marín, E. C., & Alhalabi, W. (2022). Novel graph-based machine learning technique to secure smart vehicles in intelligent transportation systems. IEEE transactions on intelligent transportation systems, 24(8), 8483-8491.
  4. Long, W., Li, T., Xiao, Z., Wang, D., Zhang, R., Regan, A. C., ... & Zhu, Y. (2022). Location prediction for individual vehicles via exploiting travel regularity and preference. IEEE Transactions on Vehicular Technology, 71(5), 4718-4732.
  5. Ali, F., Sarwar, S., Shafi, Q. M., Iqbal, M., Safyan, M., & Qayyum, Z. U. (2022). Securing IoT based maritime transportation system through entropy-based dual-stack machine learning framework. IEEE Transactions on Intelligent Transportation Systems, 24(2), 2482-2491.
  6. Yuan, T., da Rocha Neto, W., Rothenberg, C. E., Obraczka, K., Barakat, C., & Turletti, T. (2022). Machine learning for next‐generation intelligent transportation systems: A survey. Transactions on emerging telecommunications technologies, 33(4), e4427.
  7. Tsolaki, K., Vafeiadis, T., Nizamis, A., Ioannidis, D., & Tzovaras, D. (2023). Utilizing machine learning on freight transportation and logistics applications: A review. ICT Express, 9(3), 284-295.
  8. Jian, W., He, J., Chen, K., Xie, J., Zhao, J., & You, L. (2024). Personalized travel recommendations based on asynchronous and privacy-preserving mixed logit model. IEEE Transactions on Intelligent Transportation Systems.
  9. Afolayan, B. I., Ghosh, A., Calderin, J. F., & Arredondo, A. D. M. (2024). Emerging Trends in Machine Learning Assisted Optimization Techniques Across Intelligent Transportation Systems. IEEE Access.
  10. Ang, K. L. M., Seng, J. K. P., Ngharamike, E., & Ijemaru, G. K. (2022). Emerging technologies for smart cities' transportation: geo-information, data analytics and machine learning approaches. ISPRS International Journal of Geo-Information, 11(2), 85.
  11. Alqahtani, H., & Kumar, G. (2024). Machine learning for enhancing transportation security: A comprehensive analysis of electric and flying vehicle systems. Engineering Applications of Artificial Intelligence, 129, 107667.
  12. Nitu, P., Coelho, J., & Madiraju, P. (2021). Improvising personalized travel recommendation system with recency effects. Big Data Mining and Analytics, 4(3), 139-154.
  13. Mou, J., Gao, K., Duan, P., Li, J., Garg, A., & Sharma, R. (2022). A machine learning approach for energy-efficient intelligent transportation scheduling problem in a real-world dynamic circumstances. IEEE transactions on intelligent transportation systems, 24(12), 15527-15539.
  14. Aghamohammadghasem, M., Azucena, J., Hashemian, F., Liao, H., Zhang, S., & Nachtmann, H. (2023, December). System simulation and machine learning-based maintenance optimization for an inland waterway transportation system. In 2023 Winter simulation conference (WSC) (pp. 267-278). IEEE.
  15. Wang, J., Wu, N., & Zhao, W. X. (2021). Personalized route recommendation with neural network enhanced search algorithm. IEEE Transactions on Knowledge and Data Engineering, 34(12), 5910-5924.